Lancôme x Isabella Rossellini

 

4.20.2018

In 2016 international beauty brand Lancôme brought Italian actress Isabella Rossellini back on as a brand ambassador and in 2018 she became the face of their Rénergie Multi-Glow product range. At the age of 64, nearly 25 years after being let go for ageism, Isabella was welcomed back as an effort to emphasize the inclusivity of the brand and express that Lancôme is for every woman.

In April of 2018 HSN launched the newest formulation of the Rénergie Multi-Glow creme. As a part of this launch we went live on multiple platforms to give consumers a chance to communicate directly with the iconic actress about her return to the brand, personal beauty routine & feeling gorgeous at every age.