The Gift Guru
10.2017 - 12.2017
The Gift Guru was a live, weekly, hour-long, social original fixed programming show that spanned 10 weeks during the 2017 holiday season.
Each episode was category specific, giving shoppers the best product selection for every individual on their list; i.e. Gifts for Him, Hostess Gifts, Gifts for the Foodie, Beauty Gifts for Her, etc.
Each week’s lineup consisted of 10-15 dotcom exclusive items with a focus on national brands, allowing us to increase awareness of HSN’s brand portfolio & give exposure to products that weren’t given airtime.
Hosting this show live on a social platform allowed us to communicate directly with viewers in real-time by giving personal gifting advice & answering product-specific questions.
Due to the tremendous success of The Gift Guru HSN will be continuing the campaign for the 2018 holiday season.